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Software Skills
1. Working with After Effects for transition between pages
2. Designing and Prototyping website on Figma
UX and Interaction Design
Conducted a collaborative case study on microsite design for learning user experience and interaction design. Fuorisalone Design Festival were the selected client and the identified problem was to simplify sight-seeing for tourists attending the exhibition by Fuorisalone in Isola Design District while promoting local places of interest in the district.
Poster Design
Our main direction for the poster was to make it noticeable in public areas. We used bright vibrant yellow with a picture of a tram in different blocks. We let the viewer piece together the background picture to make the poster engaging and used highlights of purple to bring asymmetry to the poster.
Design Process:
We started by selecting pictures that resonate ‘ISOLA DESIGN DISTRICT’ and ‘ART IN ISOLA’, and found well-paired fonts.

We then sorted design principles and elements from famous artists to use in our trial posters as inpiration, that we would later translate to our microsite.

With the moodboard ready we started poster design keeping in mind translation of fluent translation of static design to interactive dynamic design.
Challenges and design solutions:
  1. Finding the right pictures for the landing page connecting a tourist with the site.
    Solutions: POV of a street view of the district.

  2. Connecting a color palette of the poster to the idea of ISOLA and a tourist.
    Solutions: Vibrant yellow background for grabbing attention with monochrome pictures.
Poster Iterations:
For landing to the poster, we had to do several iterations with different aesthetic assets. For each poster, we decided to choose a designer and implement their design principles.
Contributions:
1. Keeping the group on track with the direction.
2. Creating transitions on After Effect
3. Prototyping website on Figma
4. Providing content for copywriting
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